Tanzanian Superstar Ali Kiba Signed A Global Deal With Sony Music Entertainment Africa 

Alikiba is a superstar across East Africa and vast parts of the African continent as ‘The King of Bongo Flava’ and his hashtag #KingKiba is a weekly trend across various African countries and has been for the past few years without any signs of slowing down. Alikiba is the only artist in East Africa that has maintained a top 10 media trend profile over the past 2 years and he has a vast army of extremely passionate and loyal fans base ranging from every day people to the Ministers and Presidents of countries.

 Sony Music Entertainment Africa  signed accomplished East African singer-songwriter and musician Alikiba to a global recording agreement. Alikiba and the Sony Music Entertainment team inked the deal during an exclusive, global media audience session at the Sony Music Entertainment Sub Saharan Africa Head Offices in Johannesburg, South Africa and will see the Tanzanian recording artist release his highly anticipated sophomore album later this year.

 His first single, “AJE”, will be released through Sony Music Entertainment Africa.

Sean Watson, Managing Director of Sony Music Entertainment Africa says of the development: “Sony Music Entertainment recently announced several key strategic steps that we’d taken in Africa including new operations in Nigeria and the signing of high profile West African artists. We also mentioned that we’d be making similar inroads in East Africa. Well here we are, at the dawn of our East African journey and who better to start it with than an artist of the stature of Alikiba. We’re very proud of being able to partner with such a talented individual and can’t wait to get started on sharing his music with his fans all over the world.”